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Niantic’s all-in on the Metaverse with subscriptions, monetization tools, and discovery capabilities as part of the 8th Wall platform.
Niantic bought 8th Wall in March. Launched in 2021, 8th Wall’s Reality Engine enables web-based augmented reality experiences to work instantly on a wide range of iOS and Android devices, computers, tablets, and both AR and VR headsets.
The acquisition will allow Niantic to bolster its Lightship development platform, which will allow other developers to work on creating AR and VR-focused games, such as Pokemon Go and Ingress. Lightship offers the ability to include three core features: real-time mapping, which allows objects to interact with real word locations, and multiplayer sharing features.
Easy to understand subscriptions
Now Niantic is launching new subscription tiers to make access to 8th Wall’s full range of tools more affordable.
The first subscription tier is the Starter plan, which costs $9.99 per month. Developers who choose this plan can create unlimited WebAR and WebVR projects with 8th Wall’s Cloud Editor. They can then publish their web applications using 8th Wall’s global hosting services.
The Plus plan costs $49 per month. It builds on the features available in the previous plan and gives developers more flexibility in sharing their web apps. Plusplan subscribers get access to instant project URLs, embeddable AR, and progressive web apps. They can also associate custom domains. The Plus plan is for developers who see success with their AR and VR apps and want to grow their user base.
“Today’s launch is a direct response to the growing demand we’ve heard from the developer ecosystem looking to leverage the 8th Wall platform to create interactive WebAR and WebVR content,” said Erik Murphy-Chutorian of Niantic. “By offering a wider variety of subscription pricing and equipping developers with new tools to distribute and monetize their AR and VR web apps, developers are well positioned to create a successful business with the 8th Wall platform.”
But it’s not just subscriptions
In addition to the subscriptions, 8th Wall Payments is also being launched. It is a set of tools that allow developers to add secure payments to their apps. Developers can use the payment module in the Cloud Editor to easily add products for purchase to their project. The 8th Wall Payments API facilitates the payments, allowing the developers to collect and receive payments securely.
The Payments Module will also have the option to add an access pass to projects at launch. It will be able to offer users paid access to specific AR or VR content for a limited time. Developers can use the functionality for things like tickets to a holographic concert or art exhibition.
Or something more involved, like a week-long AR scavenger hunt.
It’s not just payment methods either
8th Wall also acts as a discovery portal for published apps. The site itself is already the largest destination for WebAR content discovery. It also already offers QR.8 codes (8th Wall’s personal QR codes) and 8th.io short links. Users can already use it to embed WebAR into existing websites.
Now developers are getting their own public profile page on 8th Wall. These profiles act as portfolios for agency partners to browse. It streamlines the process to developers securing work from brands around the world. It’s not just for established developers either; students and freelance developers also have access.
“The web is undergoing a massive transformation and augmented reality is playing a key role in its evolution into the Metaverse,” said Niantic’s Tom Emrich. to create, but also help them succeed. The 8th Wall platform provides developers with this holistic toolset for WebAR and WebVR development.”
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