Amazon Care Adds Mental Health Care with Ginger Partnership

Amazon is everywhere: in the doctor’s office, in people’s homes, in their shopping carts, and now—including in their therapist’s office. Amazon’s virtual health care program, Amazon Care, now includes a partnership with mental health company Ginger, according to an Amazon Care webpage. The new offering was first reported by Insider.

The webpage outlines the behavioral health options available through Amazon Care. Primary care providers on the platform can respond to some low-grade issues, such as mild anxiety. For more serious concerns, patients can be referred to providers outside of Amazon Care. Ginger, a digital mental health platform that gives people 24/7 access to mental health coaches and therapists, will be available as an optional add-on for companies using Amazon Care, the website said. “Health information is shared between Amazon Care and Ginger,” the website reads.

There is a huge demand for mental health services in the United States, but it can be difficult for most people to find a traditional personal therapist. Mental health apps have come in to fill that void, despite potential privacy risks.

Ginger and Amazon have not publicly announced their partnership, and Amazon has not responded to a request for comment at the time of publication.

Amazon Care was first launched in 2019 as a hybrid personal and virtual care service for Amazon employees in Seattle. It is now available to businesses in all 50 states that want to offer the service to their employees.

This latest move is simply another step in healthcare for the tech giant, which also launched its own pharmacy in 2020 and has programs integrating Alexa into hospitals. In July of this year, Amazon announced that it was acquiring primary care company One Medical.

Amazon taps into every aspect of everyday life — not just healthcare. Just last week, it also signed an agreement to buy Roomba’s robotic vacuum cleaner iRobot – which generates maps of people’s homes. That’s probably why Amazon bought the company, wrote roadside smart home reviewer Jennifer Pattison Tuohy when the deal broke. It’s another stretch that reaches out from the tech company and wraps around the private sphere and something else that “gives them a pretty complete picture of your day-to-day life.”

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