Apple May Announce AR/VR OS at WWDC Next Week, Trademark Suggests – Road to VR

Recent reports claim we’ll be seeing a mixed reality headset from Apple soon, but it looks like tech giant Cupertino has filed a global trademark for realityOS, the purported XR operating system, which could suggest we’re learning more about it and his XR device(s) as early as next week.

The trademark was discovered by Parker Ortolani, a brand licensing manager at Vox Media. As first reported by The edgeOrtolani’s investigative work points to a possible disclosure or mention of realityOS during the WWDC keynote, which will take place on June 6.

The trademark for realityOS, which is supposed to be used with “portable computer hardware”, has not been filed directly by Apple. Instead, it was filed in December 2021 by an entity called “Realityo Systems LLC,” which appears to have all the hallmarks of a shell company created specifically to cover up the actual trademark holder. In the past, the company has used similar shells to register successive macOS update names, including Yosemite, Big Sur, and Monterey.

As Ortolani points out in a Twitter profile, the trademark was initially filed just two months before “realityOS” began appearing in Apple’s source code. The June 8 deadline to renew this submission is conveniently scheduled to come just two days after the upcoming WWDC keynote.

“Apple typically trademarks products announced a day or two after the WWDC keynote. This would be a huge coincidence,” concludes Ortolani.

Image Courtesy of USPTO via Parker Ortolani

Unless someone is looking for a trademark dispute that they are sure to lose against Apple, we may see the dominoes fall into place for the company to formally announce realityOS and possibly reference its first XR headset.

Earlier this month, a report was published by The information claimed that Apple showed a large number of AR/VR prototypes on its board as early as 2016. it boiled down to how the company’s first immersive headset would work. It is said that the headset, codenamed N301, would eventually become a standalone headset with VR screens and pass-through AR camera sensors, making it a “mixed reality” headset.

We’ve gathered some of the key points of interest from previous reports. Like all things with Apple, we can’t verify any of the claims below, so take them with a grain of salt:

What we (think we) know about the N301 Mixed Reality headset

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