Audi to offer in-car VR glasses with “elastic content” to compensate for movement





I spoke to a motoring journalist who swears by minivans as his daily driver (he has four kids). I asked him what was the most crucial design feature for him, and his answer, which was not specific to minivans, surprised me: a DVD player. Forget streaming and media preloading on tablets, which he told me were both troublesome problems: The rushed parent on a long drive with kids wants “a reliable in-car DVD player that you put the disc in and play on.” play, that’s it.”

Audi has other ideas. In a press release, they announced that Audi will become the first manufacturer this summer to transform the car into a virtual reality experience platform. Cars equipped with their MIB 3 infotainment system will be “holoride compatible”, with holoride being a VR content creation company. Only rear seat passengers (sorry, drivers) can “experience movies, video games and interactive content much more realistically with VR glasses,” according to the release. “A car ride becomes a multimodal gaming event.”

My first thought was that I was going to get the combination carsick and VR sick. But Audi and Holoride apparently thought of that and developed an interesting solution:

†[Holoride] has created a brand new media category they call ‘Elastic Content’: content that adapts to driving movements, travel time and driving route. The result is immersive experiences with a previously unknown level of quality.

“Behind holoride is a technology that adapts virtual content in real time to the car’s driving movements: for example, if the car turns to the right, the spaceship in the imaginary world will also fly to the right. As the car accelerates, the spaceship also accelerates. Initiated by Audi, the development of this innovative VR or XR (extended reality) technology is being advanced and commercialized for several manufacturers.”

That makes sense for games, but how would it work with movies and TV shows? I think the only way to compensate for this would be you put on the goggles to watch a movie, and the movie is portrayed as projected onto the back of a giant screen as you drive down the same road you were going to. drives to. Otherwise I’ll probably puke.

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