Black-owned Célébrez and Rosé festival returns to DC and travels to Chicago for the first time

By Megan Sayles, AFRO Business Writer,
Report for America Corps Member,
msayles@afro.com

It’s time to take off your best pink and white attire as the premier Black-owned wine, champagne and lifestyle festival, Célébrez and Rosé, returns to Washington, DC and Chicago in June.

This year marks the third anniversary of the festival in Washington, DC, which will be held on June 11, as well as the inaugural launch of the event in Chicago, which will take place on June 25.

As part of the celebration, pop and R&B singer Robin Thicke will headline the festivals. Other musical guests include DJ Jazzy Jeff and contemporary R&B singer Tamia, who will be performing at the event in Washington DC, and singer-songwriter Mŷa and American rapper MC Lyte, who will be performing in Chicago.

“It’s not a stuck, shoulder-to-shoulder music festival. It’s really about looking beautiful, laying on the picnic blankets we provide, enjoying fine wines, champagnes and cocktails and taking great photos that will capture the moment with the photo installations that we and our partners provide said Cleveland Spears III, executive producer for Célébrez in Rosé.

Spears is the president and CEO of the full-service marketing and advertising agency Spears Group, the parent company that owns and produces Célébrez and Rosé, and he organized the event so African Americans could attend a wine festival tailored to them.

The festival initially launched in May 2018 as the Fête du Rosé in Atlanta, and has since been renamed and expanded to DC, Houston and Chicago. The signature picnic style promotes a sense of community among attendees and allows them to personalize their experience.

Cleveland Spears III is the executive producer of the pink and white themed Célébrez en Rosé festival, which returns to Washington DC on June 11. This year marks the festival’s first picnic-style travel to Chicago. (Photo credit: Darian Shorts)

Guests are allowed to bring their own fare, such as charcuterie boards and dessert trays, and they are provided with a complimentary picnic blanket to relax on. They also have access to giant lawn games and inventive photo installations.

“We’re showcasing all brands of black wine this year, and for most of our events, the partners we work with are Black businesses, whether it’s the food trucks that sell to our guests, or the security and sanitation company we’re talking about.” “We are very conscious about who we hire, who we partner with, and who we provide a platform for.”

Black Girl Magic Wines, Michael Lavelle Wines and La Fête Du Rosé were the collaborating wine brands for the 2022 Celebrate Rosé festivals.

Ticket options range from general admission to VIP cabana, but the most popular ticket is the wine admission, which comes with a bottle of rosé, souvenir wine glass, and souvenir wine bottle bag.

“We hope people come out, make memories and meet new friends. We just want it to be a good experience so people come back next year,” Spears said.

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