Bury-based toy company Sambro appoints new financial chief

An international toy company based in Bury has appointed a new finance chief amid ambitious plans to grow the company.

The Board of Directors of Sambro Ltd, headquartered at Dumers Lane, has announced the appointment of Ben Armstrong as Chief Financial Officer (CFO).

At Sambro, Mr. Armstrong will work with CEO Paul Blackaby to continue the company’s impressive growth plans, which include projected sales of £70 million by 2023.

The new CFO joins Sambro with more than 20 years of experience in finance, in addition to a proven track record of success in implementing strategic developments within the rapidly changing consumer goods and retail sectors.

Mr. Armstrong has a background in private equity and other investor-backed companies and has extensive international experience, with strong technical and commercial skills for FMCG and retail brands, including EV Cargo and KidKraft Toys & Furniture.

Mr. Armstrong, a chartered accountant and MBA holder, brings a wealth of experience in maintaining strong cash margins, managing working capital, as well as a proven track record of supporting the development of commercial strategies.

He said: “Sambro is an excellent company with a strong portfolio of toy brands and own brand products and I am delighted to join the organization during this important period of growth.

“I look forward to working with Paul and the Sambro leadership team to drive its growth and ensure its continued success.”

As a leading global supplier of licensed and own brand toys, Sambro works with multiple properties and licensors, who rely on and work closely with Sambro to develop licensed toy ranges.

These brands include Disney, Paramount, Mattel, Hasbro, Costatto® plus licensing agencies such as Bulldog Licensing.

The product range under these brands is extensive and includes household names such as Barbie, Paw Patrol, Peppa Pig, Disney Princess and Care Bears™.

In 2022, Sambro will distribute more than 8 million pieces of characterful stuffed animals.

CEO, Mr. Blackaby, added: “Ben is a world-class CFO with a proven track record of driving operational performance and growth in global customer-facing organizations.

“His leadership and financial expertise will benefit Sambro as we continue to grow, and I look forward to working with him as we begin the next phase of our journey.”

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