Can AI Eliminate Subconscious Bias in Ads?

For years, advertising algorithms have had a problem with built-in unconscious biases. But now tech company IBM says it has a solution: an artificial intelligence program that emphasizes and eliminates bias

Companies are interested. Delta Airlines and Kellogg’s, along with several advertising agencies, will use IBM’s technology.

here now‘s Scott Tong talks to Karen Hao, who reports on China technology for the Wall Street Journal and previously wrote about artificial intelligence and society at the MIT Technology Review.

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