Contextual Advertising Markets, 2026: Focus on Consumer Goods, Retail and Restaurants; IT & Telecommunications; BFSI; Media & Entertainment; Travel, transportation; Healthcare; and academia and government

DUBLIN, May 13, 2022–(BUSINESS WIRE)–The “Contextual Advertising – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offer.

Global Contextual Ads Market Reaches $335.1 Billion by 2026

The global contextual advertising market, estimated at $157.4 billion by the year 2020, is expected to reach a revised size of $335.1 billion by 2026, growing at a CAGR of 13.3% over the analysis period.

Activity-based advertising, one of the segments analyzed in the report, is expected to grow at a CAGR of 14.2%, reaching $195 billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and the economic crisis caused, the growth in the location-based advertising segment is adjusted to a revised CAGR of 12.8% for the next 7 years. This segment currently accounts for a 40.6% share of the global contextual advertising market.

The US market is estimated to reach $57.1 billion by 2021, while China is expected to reach $45.4 billion by 2026

The US contextual advertising market is estimated to be worth $57.1 billion by the year 2021. The country currently has a 32.76% share of the global market. China, the world’s second largest economy, is expected to reach an estimated market size of $45.4 billion by the year 2026, growing at a CAGR of 16.3% during the analysis period.

Other notable geographic markets include Japan and Canada, both of which are expected to grow at 11.3% and 11.8% respectively over the analysis period. Within Europe, Germany is expected to grow at approximately 12.4% CAGR, while the rest of the European market (as defined in the study) will reach $52.1 billion by the end of the analysis period.

The market is expected to witness encouraging growth, supported by marketers making huge investments in new product development; increase in social media users in many developed and developing countries; and increasing trend towards mobile advertising.

Other key factors responsible for driving growth include the increased adoption of artificial intelligence and big data analytics in digital marketing; increased number and use of smartphones; as well as global personalized marketing strategies. Also, the use and integration of augmented reality and virtual reality with respect to digitally engaged customers is expected to offer huge growth opportunities while also driving rapid market growth in the near future.

Mobile devices are likely to make up the largest size of the market based on deployment. Mobile advertising is one of the most important developments that attract customers to a specific product, service or brand. Growth in mobile advertising is expected to support overall growth in the contextual advertising market globally for the foreseeable future.

Publishers use smart methods for using contextual data tools; giving them more control over their contextual ad revenue as the focus shifts away from third-party and data-heavy audience targeting.

Contextual ad targeting refers to ads shown to people based on the environment in which the content is read. This is becoming more nuanced as brand security requires more specific technological tools in their ranking of a page beyond humble keywords.

Publishers build their context-based advertising tools and integrate them with first-party data segments. Publishers associate contextual data with existing first-party data identifiers containing email addresses or CRM records; developing duplicate audience segments for unknown audiences.

Main topics covered:

I. METHODOLOGY

II. MANAGEMENT SUMMARY

1. MARKET OVERVIEW

  • COVID-19 pandemic is turning the advertising landscape upside down

  • The contextual advertising market and the impact of the pandemic

  • The CCPA is revolutionizing the digital advertising landscape in California

  • COVID-19 impact on the advertising industry affects AI investments

  • COVID-19 Impact on global ad spend within digital medium: 2021

  • Advertising: Essential for the survival and existence of companies/brands

  • An Introduction to Contextual Advertising

  • Contextual advertising: the many advantages

  • Advantages and disadvantages of behavioral and contextual targeting strategies

  • Global Market Outlook and Outlook

  • Contextual advertising the best bet for advertisers during the pandemic

  • Supercharging Contextual Advertising Drives Revenue Growth for Publishers

  • Many possibilities for AI in digital marketing

  • Main growth factors

  • Restrictions on Location Data Collection for Cost Marketers

  • Consumer willingness to share location and personal data

  • Analysis by type

  • Global Contextual Advertising Market by Type (2021 and 2027): Percentage Breakdown of Revenue for Activity-Based Advertising, Location-Based Advertising, and Other Types

  • Analysis by vertical: consumer goods, retail and restaurants lead the market

  • Global advertising market context by vertical (2021 and 2027): percentage distribution of revenues for consumer goods, retail and restaurants; IT & Telecommunications; BFSI; Media & Entertainment; Travel, transportation and cars; Healthcare; and academia and government

  • Regional analysis

  • World Contextual Advertising Market: Percentage Distribution of Revenues for Developed and Developing Regions for the Years 2021 and 2027

  • Competition scenario

  • Recent market activity

  • Ad Network Technologies Competitor Market Share Global Scenario (in %): 2021E

  • Contextual Advertising – Percentage of Market Share of Global Major Competitors in 2022 (E)

  • Competitive market presence – strong/active/niche/trivial for players worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS (Total 152 recommended)

3. MARKET TRENDS & DRIVERS

  • Rising internet use increases opportunities for contextual advertising

  • Global Internet Penetration Rate (in %) by Geographical Region: February 2021

  • Increasing importance of digital advertising fuels growth

  • Digital content consumption patterns support revenue growth

  • Millennials emerge as key demographic

  • Contextual Advertising: A Look at the Key Trends Influencing Market Direction

  • Strict data privacy rules boost contextual targeting

  • Cookie phasing out diverts attention to contextual ads

  • Contextual advertising and personalization evolve into critical aspects in developing a comprehensive ad campaign strategy

  • Advances in AI and ML to encourage real-time contextual targeting

  • Widespread adoption of web-enabled mobile devices boosts market prospects

  • Mobile advertising trends are accelerating growth in the contextual advertising market

  • 5G to further improve mobile ad spend

  • Large number of social media users provides lucrative opportunities

  • Growing importance of location-based advertising bodes well

  • Increasing reliance on first-party data for people-based targeting increases opportunities

4. GLOBAL MARKET PERSPECTIVE

III. REGIONAL MARKET ANALYSIS

IV. COMPETITION

For more information on this report, please visit https://www.researchandmarkets.com/r/h2rrkr

Check out the source version at businesswire.com: https://www.businesswire.com/news/home/20220513005357/en/

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