You’ve probably seen the DirecTV commercial once or twice or more featuring Cowboys quarterback Dak Prescott and members of the various Real housewives show. The commercial contains no team names or logos, meaning DirecTV handed out a check to Prescott, but not to his employer, the Dallas Cowboys.
Recently, you may have noticed a subtle change in the commercial. While watching last night’s games on both ESPN and Amazon (the commercial ran during both West Virginia-Virginia Tech and Steelers-Browns), my son pointed out that Dak’s jersey is now purple. It used to be blue.
“Your son has a good eye,” a league spokesperson told PFT. “We asked DirecTV to change it and they did, which we appreciated.”
The blue jersey in the original commercial was too similar to the Cowboys’ blue “home” jersey, which the Cowboys rarely wear at home. However, the courtesy in color change stopped at the shirts. Other shades of blue in the uniform worn by Dak’s generic team remain, such as the socks.
DirecTV is in the final year of its Sunday Ticket package with the NFL. DirecTV reportedly pays $1.5 billion a year for the rights to do this. That clearly wasn’t enough to get the NFL to give DirecTV a pass when it comes to the possible resemblance of Dak’s fictional uniform to his real one.