Giacomo Sforza’s retro and sassy artwork is a lot like Marmite – you’ll either love them or hate them

It is clear that Giacomo has a real talent for turning funny jokes into images. His entire portfolio proves it, where posters merge with pop culture, characters and memes – “memes in HD”, as he calls them, “touched by the hand of King Midas who makes everything iridescent and holographic”. In addition to his work on hue, Giacomo has also contributed to videos for musicians such as Olivia O’Brien and Lil Texas, the latter an American hardcore music producer. Describing Lil Texas as the “only artist to date who has wanted to embrace this aesthetic for his music,” Giacomo created several covers in his signature style earlier last year. After the artworks were released, he was later contacted to make some merchandising proposals for Lady Gaga’s Dawn of Chromatica

Giacomo is finally getting the recognition he deserves. And yes, his style is not for everyone, but if you love it then you are real in it. Take one of Giacomo’s favorite recipes (or artwork) as an example: a Y2K ad featuring a Nokia 3310. The piece was “particularly successful,” he says, conceived from a short and sweet concept. It goes like this: “You can’t hurt the feelings of a Nokia 3310,” which he says “refers to that phone’s well-known indestructibility.” We all remember crashing our own Nokias all over the place and witnessing the uncrackable screens, and Giacomo’s piece is a welcome reminder of that time – did anyone else miss the Nokia’s sturdiness?

He concludes that some people will follow and enjoy his work, but others may not – “I realize not many people will understand its meaning,” he admits. “It’s kind of like looking at the aesthetics of Japanese Kanji, it’s beautiful, but I don’t know the meaning.”

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