In general, NFTs or non-replaceable tokens are ways of marking digital assets as unique, and when the assets are converted into an NFT, they are usually assigned values that may or may not have some basis in reality. Recently, some types of NFTs and other related digital assets have been hit hard by buyer confidence.
But not all NFTs are created equal. Some of these tokens reflect art that has been carefully curated and has real value associated with their unique characteristics. In some cases, NFTs are a way for artists, musicians and others to realize the value of their creations when they are in a form not normally associated with value, such as images that are created electronically and exist only in the electronic world.
The Grateful Giraffe
Tel Aviv-based Grateful Labs has introduced a new approach to NFTs in its series of Grateful Giraffes. The NFTs are shares of an image of The Gratitude Wall, some of which will be sold in private, and others that will be sold at auction on World Giraffe Day, June 21. There is a community for NFT holders and access to exclusive content and sales experiences.
But there’s more to the Grateful Giraffe thing than just a nice website and NFT. Grateful giraffes are actually responding to the pandemic and other stressful events by promoting mental well-being through gratitude. According to the company, the announcement of the Gratitude Wall will include events and activities such as yoga, medication, sound healing and other wellness-based practices.
Mental wellbeing and health
“Our entire team at Grateful Labs is excited to help us transition from the gloom of a pandemic reality to a happier, healthier time,” said Max Marine, CEO and founder of Grateful Labs. Marine was previously director of investment fund Lool Ventures. The company has brought to the United States a mobile version of its Gratitude Wall in the form of a truck, on which everyone can write what they are grateful for. There will also be trainings, workshops, events, retreats and a public art installation. Ten percent of revenue goes to a community-run non-profit organization, the Grateful DAO.
Marine said he got the idea that gratitude could be taught and become part of a lifestyle choice.
“In the past 20 years, a lot of scientific literature has been written about how gratitude actually changes your neurology. Your brain actually rewires how you perceive events in the world and ultimately improves your mind and mood,” he said.
Marine noted that this effort to teach gratitude may play a big role in more than just the ubiquitous stress of the pandemic. He said it can also teach you how to deal with unexpected stress. He mentioned the recent shootings at a Texas school.
“Our hearts are broken for those who suffered losses in this week’s tragedy in Texas,” Marine said. “It is always difficult to understand the complexities surrounding mental health issues. Making time for someone — or just expressing gratitude — can be the difference between a person feeling isolated or connected. Our goal is to bridge that gap and help people navigate the challenges around them in a positive, inclusive way.”
The challenge, of course, is to find space for gratitude among the chaos.