EXCLUSIVE: A mainstay of ’80s pop culture is plotting a comeback. AMC Networks is developing a Maximum headroom drama series reboot, with Matt Frewer poised to reprise his role as the world’s first artificial intelligence TV personality. Stop and catch fire co-creator Christopher Cantwell is writing the adaptation and has been added as showrunner for the project, which is being produced by Elijah Wood and Daniel Noah’s SpectreVision and All3Media.
The supposedly computer-generated TV presenter, played by Frewer, is known for his biting commentary, quick wit and manic glitches and was first introduced in the 1985 British cyberpunk TV movie. Maximum headroom: 20 minutes in the future. He became an instant pop culture phenomenon, then hosted a music video show, starred in ads for New Coke, appeared on the cover of News week and headline his own primetime series. Maximum headroom aired on ABC for two seasons from 1987-88. At that point, the character’s massive popularity began to wane, but he has remained a cult favorite with frequent pop culture references, appearing in shows including BoJack Horseman and Agents of SHIELD and in Selena Gomez’s music video for “Love You Like a Love Song,” among many others.
Cantwell, Frewer and Lisa Whalen executive produce the reboot with SpectreVision’s Wood and Noah.
This marks a return to the 80s and AMC for Cantwell, who co-created, executive produced and co-showran the drama series of the network’s PC revolution. Stop and catch fire with Christopher C. Rogers. He recently executive produced sci-fi drama series Paper Girls,which debuts today on Prime Video.
Run by partners Wood and Noah, SpectreVision, which focuses on genre-bending content, is behind films like Mandy, a girl walks home alone at night and The Fat Strangler.
Frewer is operated by Gilbertson Entertainment.