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Netflix’s next move could be to stream live programming, a feature Apple TV+ has been offering its users for just over a month.
As the behemoth of streaming, Netflix is looking for its next potential hit feature to encourage higher subscriptions. After years of shaking up the broadcast industry with on-demand streams, it looks like the streamer is actually down the road for live content.
According to DeadlineNetflix is looking into whether it can offer its users live streaming. Netflix previously confirmed that it was in the early stages of creating a live streaming solution, but had not yet announced a formal release of live content.
It is suggested that the live capability could be used in competitive series such as the upcoming “Dance 100” dance competition, or possibly as part of a revival of the Netflix Is A Joke festival featuring live sets. Live reality TV reunion shows have also been proposed.
The live streaming would not be strictly a one-way street as it is believed that live voices could be included in the feature. For competition shows, the home crowd may be able to vote for a winner, or vote to eliminate contestants, all live.
If Netflix continues to stream live shows, it would align Netflix with more traditional broadcasters with time-based schedules. It will also be more aligned with other streaming services that already offer live streams from broadcast networks, such as YouTube TV and Hulu.
Unusually, Apple has already beaten Netflix in the live streaming space. With the launch of MLB “Friday Night Baseball” in April, Apple TV+ has regularly offered live-streamed content to its users around the world.
So far, it seems that Netflix may not be using such a feature for sports broadcasts at this point.