New Apple Leak Doubles on iPhone 14 Design Shock

Apple’s iPhone 14 Pro plans are bold, but arguably the company’s refusal to make meaningful changes to the stock iPhone 14 models is where the real shock lies. And that only got worse…

Following the dazzling reports in February that both the iPhone 14 and iPhone 14 Max will again miss Apple’s 120Hz ProMotion display technology, the industry’s most accurate insider has doubled down on this news.

In an effort to correct an inaccurate report, Ross Young, CEO of Display Supply Chain Consultants (DSCC), tweeted that “Pro models only” will carry ProMotion. And given Young’s remarkable track record, this seems like the final nail in the coffin for technology that has become both popular and ubiquitous in mid-to-high-end Android smartphones in recent years.

And I feel like Apple has cornered itself here. This year, Apple is determined to widen the separation between its Pro and non-Pro iPhones and it can’t do it by giving standard iPhone models a feature called ‘ProMovement’. This is despite the fact that there is nothing special about ProMotion in 2022. It’s a rare example of Apple’s marketing jargon coming back to bite the company and it couldn’t have come at a worse time.

Under a different name, ProMotion would have been an easy and popular upgrade for the iPhone 14 and iPhone 14 Max. High refresh rate screens provide a level of smoothness and responsiveness that is simply not possible on a 60Hz display, while also reducing eye strain. Apple markets ProMotion itself as the “game-changing display.”

But without it, the iPhone 14 and iPhone 14 Max have next to nothing to recommend them. In an unprecedented move, the iPhone 14 and iPhone 14 Max will reuse the iPhone 13’s design, display technology, camera modules and chipset. All major upgrades are kept for iPhone Pro models.

Plus, this comes at a time when Apple will likely be forced to make price upgrades across its range. So Apple needed an easy win and ProMotion could have been it. As it stands, market analysts are now asking questions about the range’s potential success, and maybe they have a point.


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