Northcote’s High Street gets its own street festival

Northcote Traders Association Northcote Rise has secured funding for a new street festival that will illuminate Melbourne’s thriving northern suburb.

Northcote’s High Street will host an amazing street festival celebrating all that the north of the north has to offer, securing $300,000 in state funding to host a family-friendly festival to support the revitalization of the high street and connect with the community bring with local sellers.

It is organized by Northcote’s local trade association Northcote Rise, which will build on the success of popular past events in the area, such as the High Noon and High Vibes festivals, to create a new offering for all ages. The as-yet-unnamed Northcote festival will feature local performers, alfresco dining and bars, mini-stages and local merchants’ stalls, with early planning underway.

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The Victorian government says they are currently focused on reinvigorating city street festivals in some of Melbourne’s “main suburban shopping areas”, with details for other Melbourne festivals to be announced soon.

“This event will bring the High Street to life and showcase all it has to offer, giving people the chance to celebrate local businesses and discover new ones at the same time,” said Minister of Small Affairs Jaala Pulford.

“The foot traffic festivals that street festivals bring help the local economies of hospitality, arts and retailers, supporting community well-being by bringing a sense of excitement.”

“Northcote is an iconic destination area that has so much to offer. This festival will showcase our unique small business, hospitality, music and arts industries and bring families together in an exciting celebration of all things High Street,” added Northcote MP Kat Theophanous. “I am proud to have worked with our passionate and creative traders in Northcote to get this idea off the ground. It will be a great boost to our local economy.”

Zowie Minchin, president of Northcote Rise, said it was just a reward for Northcote merchants who got stuck there during Covid and are now trying to emerge from the other side amid a record winter and low consumer confidence.

“Northcote’s merchants and small businesses have had a really rough time over the past few years, and it’s just so fantastic to look forward to this event, boost the spirit of the community and bring some energy and excitement back into the Main Street.”

For the latest information, visit the Northcote Rise website here.

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