Pokémon Go creator Niantic cancels projects, lays off 8% of staff

pokemon To go and Pikmin Bloom maker Niantic is cutting back and canceling games. According to a new report from Bloomberg, the augmented reality technology and games maker is laying off 8% of its workforce and scrapping four projects in development. That includes two previously announced efforts, the AR game Transformers: Heavy Metal and a collaboration with theater company Punchdrunk, known for its compelling play don’t sleep anymore

Bloomberg reported on Wednesday that Niantic CEO John Hanke told employees in an email that the company was “entering a time of economic turmoil” and wanted to control costs.

Niantic is best known for its popular mobile game pokemon goa follow-up to his debut title with augmented reality Enter† Launched in 2016, pokemon go was and still is a hit for Niantic, and was the fifth-highest-grossing mobile game in the US in 2021, according to research firm Sensor Tower.

Niantic has tried to replicate pokemon go‘s success with other popular properties. In the summer of 2019, the company launched Harry Potter: Wizards Unitebut failed to catch on the way pokemon go did. Two years after the Wizard World game launched, Niantic announced that it would be discontinued. Niantic later teamed up with Nintendo for Pikmin Blooma mobile game that was a modest success and reportedly generated only $5 million in revenue – far from it pokemon gobillions in revenue.

Based on Bloomberg’s reporting, it appears that Niantic will proceed with the recently announced NBA All World, a free-to-play game where players collect NBA stars, upgrade and customize them with items picked up from visits to real-world locations, and compete against other players in one-on-one matches at their neighborhood courts and other locations. Niantic also has an original virtual pet game, peridotin development, which it has already soft-launched and plans to release on a larger scale this year.

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