The London restaurant of Salt Bae, a flamboyant herb-sprinkled chef, has reported sales of £7 million in its first three months.
Nusr-Et Steakhouse, the outlet at the Park Tower hotel in Knightsbridge known for insanely priced items such as tomahawk steaks wrapped in gold, also made a pre-tax profit of £2.3 million in the year to December, after it opened its doors only in late September, according to accounts filed with Companies House first reported by The National.
The company, which is controlled by Turkish conglomerate Doğuş Group, said the restaurant “outperformed expected results” despite the effect of the Omicron variant of Covid-19 on the UK hospitality industry late last year.
The results are perhaps not surprising, as shortly after the opening of the London branch, a photo of a receipt for £1,812.40 for a table of six, including £1.40 cans of Red Bull at £11, went viral.
The London outpost of Salt Bae’s chain, described by Observer critic Jay Rayner as a “ridiculous restaurant”, charges over £600 for a giant tomahawk steak and £40 for a hamburger, with the cheapest item on the menu, one with herb-crust fries, which come in for £9. Fans of the chain reportedly include David Beckham, Leonardo DiCaprio and Venezuelan President Nicolás Maduro.
Diners are drawn in part by the chance to meet Salt Bae, the Turkish butcher turned steak-monger Nusret Gökçe behind the brand, which has gained more than 40 million Instagram followers since a video of him decked out in a sleek white T-shirt. shirt and dark glasses completing his elaborate steak-salting move.
The group advertises waiting jobs at over £15 an hour plus tips, but that’s less than the cost of a plate of baklava for dessert in the restaurant.
Doğuş has more than 20 Nusr-Et restaurants around the world, nearly half of which are in Turkey, where it first launched an outlet in 2010. The conglomerate also owns the burger chain Saltbae and patisserie Cafe di Dolce.
Nusr-Et did not respond to a request for comment.