Fashionistas looking to zhoosh up their look in time for spring, this fashion-forward pop-up coming to Covent Garden might just be the ticket for you…
Online retailer SHEIN has opened the doors to its first pop-up in partnership with Klarna.
The #SHEINxKlarna experience, in Covent Garden, will take visitors into SHEIN Spring Sensation and give shoppers the chance to browse its upcoming spring collection in person.
The online retailer will invite fans to step into the SHEIN world and its vast, ever-changing collection as we head into spring.
Those stuck in a style rut will be able to discover something new about the SHEIN world and find pieces to help them express themselves in a new way to feel empowered.
Running for three days from Friday, April 8 to Sunday April 10, visitors will be able to immerse themselves in all things fashion, styling and beauty.
Visitors will learn how to do the perfect updo, wear their confidence with an MUA masterclass with SheGlam, relax with a free on-site massage, take part in a Slow Down Sunday yoga session, or explore their artistic side with a calligraphy class.
HELLO Fashion will also host talks, with the magazine’s deputy beauty editor Elle Sixsmith discussing talking all things trend forecasting, while the magazine’s editor Jill Wanless will host a SHEIN Style Talk session, both taking place on Saturday.
On top of the endless activities and panels, visitors can take advantage of the complimentary manicure station, flower stall, food cart and barista all weekend.
See below for the full schedule of events.
SHEIN x Klarna Covent Garden Pop Up Programme
Friday April 8, 2022, 10am-6pm
Hair styling station: Learn how to do the perfect updo
Wear your confidence: MUA Make-up Academy masterclass with SheGlam
Trend talk with @ling.KT and @wunmibello
Saturday April 9, 2022, 10am-6pm
Beauty Trend Forecasting with Elle Sixsmith, Deputy Beauty Editor of HELLO Fashion & @beautybybelinda from season one of BBC Glow Up
SHEIN Style Talk with Jill Wanless, Editor of HELLO Fashion
Get ready with SHEIN: free manicures and braid station
Sunday April 10, 202210am-4pm
Free on-site massages
Time: All day
Finding Stillness with Women’s Fitness yoga expert Eve Boggenpoel
Calligraphy class with @calligraphy.by.kiki
The SHEIN x Klarna experiential pop-up takes place in Covent Garden’s main piazza, April 8-10, Friday & Saturday 10am-6pm Sunday 10am-4pm.
Address: Unit X The Stables, 25 Shelton Street, Covent Garden, WC2H 9LH
To register for the popup, go to eventbrite.