Squid Game VR Game Announced by Netflix, Immersive Game Box

“Squid Game” fans binging the hit South Korean Netflix series saw starving people forced to compete in what essentially amounted to fights to the death, thinking “I want to do that” lucky.

Netflix has announced a partnership with Immersive Gamebox for a new personal multiplayer game that will allow fans to compete in simulated versions of popular challenges from the show. Contestants lose lives or gain virtual money based on their performance in challenges such as ‘Red Light, Green Light’, ‘Marbles’ and the eponymous ‘Squid Game’. The game is powered by a combination of virtual reality and motion sensor technology.

Immersive Gamebox’s ‘Squid Game’ experience launches on September 21 in nine locations across the United States: New York City; Rancho Cucamonga, California; Oakbrook, Illinois; Denver, Colorado; Dallas, Texas; San Antonio, Texas; The Woods, Texas; Salt Lake City, Utah; and Arlington, Virginia. There will also be four locations in the United Kingdom. Participation is limited to players aged 16 and over, with a 60-minute game round costing $21.99 to $39.99 per player, depending on location. More info is available here.

This isn’t the first attempt at making “Squid Game” fans feel like they’re participating in the deadly competition. Netflix previously announced “Squid Game: The Challenge,” a new reality show featuring 456 contestants who take part in a series of challenges inspired by the show and compete for a whopping $4.56 million in prize money.

The immersive multiplayer game is the latest example of Netflix’s attempts to monetize its largest properties through game projects. The streaming service previously announced the development of new mobile games based on several popular shows, including “The Queen’s Gambit” and “Money Heist.”

The moves come as Netflix’s lack of subscriber growth has caught the industry’s attention, prompting it to seek alternative revenue streams beyond subscriptions and movie tickets. The most prominent example to date has been the multitude of consumer products that Netflix unveiled during its “Stranger Things 4” rollout, partnering with some of the biggest brands in the country to tie food and toy products to the hit series.

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