Stop Stigma Sacramento Marks 10 Years of Encouraging Self-Care

10 years on, the Sacramento campaign continues to inspire people to seek mental health care



>> THESE MEDALIC PROFESSIONALS ARE NO DIFFERENT FROM ANY DRUG DEALER. THEY JUST WEAR WHITE JACKETS WHEN PRESCRIBING DANGEROUS LEVELS OF OPIDEN. LISA: IN SCE 2018, THE TASK FORCE ARRESTED MORE THAN HUNDRED PEOPLE, WHO ARE GOOD FOR 115 MILLION PILLS. TY: A SACRAMENTO ADVERTISING CAMPAIGN THAT STARTED WITH A FEW BILLBOARDS AND A HANDFULL OF VOLUNTEERS NOW IN ITS TENTH YEARS. AND HER PURPLE MESSAGE HAS GROWN. AS EDIE LAMBERT OF KCRA 3 SHOWS US. IT HAS PEOPLE YOU MAY KNOW, WHO USE THEIR OWN STORIES TO INSPIRE OTHERS TO BE TREATED FOR MENTAL HEALTH CONDITIONS. ED: — EDIE: IF YOU DRIVE AROUND SACRAMENTO COUNTY YOU HAVE SEEN LIKE THESE BILLBOARDS THAT SHOW PEOPLE WITH MENTAL HEALTH CONDITIONS AS YOUR NEIGHBORS, OR WHO WORK WITH YOU. SOME ARE VERY PERSONAL. >> IN THE FIRST, IT WAS VERY DIFFICULT TO SHARE MY STORY. IT IS A HIDDEN DISEASE AND MANY PEOPLE DON’T WANT TO DISCUSS. THE EDIE: IT WAS AN ACT OF COURAGE FOR LAURA BEMIS TO APPEAR IN THE STOP STIGMA SACRAMENTO CAMPAIGN TEN YEARS AGO. SHE WAS ONE OF THE FIRST, AND COincidentally, HER BILLBOARD WENT NEAR WORK, WHERE HER EMPLOYEES CANNOT MISS IT. >> THEY COME IN AND SAY, I DON’T KNOW YOU LIVE WITH DEPRESSION. WHEN DID YOU GET DEPRESSION? THAT’S THE KEY TO BREAKING THE SGMTI EDIE, THAT’S THE CORE OF THIS CAMPAIGN AND A SIGN THAT IT WORKS. WHEN IT LAUNCHED D AECADE AGO, BEMIS WAS ONE OF ONLY 4 PEOPLE WHO SIGNED UP TO SPEAK PUBLIC ABOUT THEIR MENTAL HEALTH. TODAY, THE STOP STIGMA SPEAKERS OFFICE HAS OVER 200 VOLUNTEERS, AND THAT’S JUST ONE OF THE WAY THE CAMPAIGN IS GROWING. >> BECAUSE WE HAVE A DIVERSE COMMUNITY IN SACRAMENTO COUNTY, THERE ARE MANY DIFFERENT WAYS THAT PEOPLE TYPE WHAT A SPIRITUAL ILESLNS IS FOR SOME COMMUNITIES, THERE IS NO WORD FOR MENTAL ILLNESS OR FOR A MENTAL DISEASE. EDIE: AND SO THE CAMPAIGN NOW REACHES PEOPLE IN LANGUAGES FROM ENGLISH AND SPANISH TO RUSSIAN AND HMONG. ERHE’S PROOF THAT THE MESSAGE HAS BEEN BREAKTHROUGH, WITH MORE PEOPLE FINDING IT’S OK TO GET HELP. >> PEOPLE WHO COME PARENTS, SEEK HELP, REQUEST HELP FOR THEMSELVES, FOR THEIR CHILDREN, WANT TO KNOW HOW TO HELP THEIR CHILDREN OR WANT TO KNOW WHAT ARE SOME SIGNS, HOW CAN I HELP? AND SO THE CAMPAIGN DOES A LOT TO BRING EDUCATION INTO THE COMMUNITY. EDIE: BEMIS TELLS PEOPLE COME TO HER AFTER A SPEECH, ASKING HOW TO GET HELP FOR YOURSELF OR LOVERS. AND WHILE THE CAMPAIGN HAS BEEN DEVELOPED IN TEN YEARS, ITS MESSAGE REMAINS THE SAME. >> THE MOST IMPORTANT MESSAGE I HAVE TO OTHERS IS TO LET THEM KNOW THEY ARE NOT ALONE: THAT WAS IEED LAMBERT REPORTING. THERE ARE LOTS OF GREAT RESOURCES ON THEIR WEBSI, INCLUDING HOW TO START THE CONVERSATION IF YOU THINK SOMEONE IS HAVING MENTAL HEALTH

10 years on, the Sacramento campaign continues to inspire people to seek mental health care

A Sacramento ad campaign that started with a few billboards and a handful of volunteers is now entering its 10th year. With each passing year, the message behind Stop Stigma Sacramento has grown, with people sharing their own mental health struggles as a way to inspire others to get the help they need. You can find the organization’s resources here. Watch more in the video player above.

A Sacramento ad campaign that started with a few billboards and a handful of volunteers is now entering its 10th year.

With each passing year, the message behind Stop Stigma Sacramento has grown, with people sharing their own mental health struggles as a way to inspire others to get the help they need.

The organization’s resources can be found here.

Watch more in the video player above.

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