Sustainable cottagecore fashion brand launches in Vancouver

Wandwoods is romantic in design and practice.

Wandwoods, the latest addition to the Vancouver fashion scene, looks like it emerged from the pages of a Jane Austen novel.

The flowing linen skirts and muted color palettes are at home, surrounded by wildflowers and rolling hills with the promise of an idyllic and carefree life where your biggest problem is choosing between the handsome duke or the even more handsome gentleman.

Wandwoods’ first three-piece capsule is indeed called the ‘Austen’ collection; designing it helped founder Natalia Pavanelli to find peace and happiness again. And the innocent romance of each piece is only sustained by the zero-waste, small-quantity mentality that helped create it.

After 11 years in the fashion industry dressing up in other people’s designs and molding herself to the style of every brand she worked for, self-confessed fast fashion addict Pavanelli says she was constantly stressed and suffering from depression when she discovered cottagecore. . That the aesthetics and lifestyle helped her wake up and set her on a new path that she follows with all her heart.

“I didn’t have a name for it then,” she says of the cottagecore movement.

Seeing creators like Wendy Hansen of the Instagram account @aquietwild helped Pavanelli identify a vintage, clothing-centric style she’d always been drawn to, but lacked the vocabulary to identify and didn’t fully understand. got a chance to explore it in her previous jobs. It also introduced her to the world of sustainability.

“It’s such a friendly and inclusive community,” Pavanelli says, and it changed her life.

After interacting with various influencers and becoming part of the cottagecore scene, Pavanelli took part in a course called Factory 45, which teaches entrepreneurs how to build sustainable fashion brands. She also brought her existing role at a children’s clothing brand back to a contract basis.

“I’ve invested in myself,” she says, “there’s a lot of emotion.”

Wandwoods is focused on a small wardrobe and a buy-to-last mentality. There are only three fabrics transformed into the Pemberley top, the Pemberly skirt and the Lady Jane dress which are all complementary and can be mixed and matched and layered together. Matching hair ties and scrunchies are made from all the trimmings.

“We have enough waste in this world,” says Pavanelli.

The fabrics are locally sourced 100 percent linen in classic Austen colors: mistletoe green and a dusky pink shade called dusty pink. There’s also a floral-patterned fabric called Full Bloom, which is a hand-drawn print by Pavanelli.

Wandwoods opened for pre-order last week, and until next Tuesday, June 14, there’s a $20 discount for anyone who places one. Pavanelli will go into production next week to fulfill the orders.

With the slow fashion movement growing, a local sustainable cottagecore designer feels like a match made in heaven. It’s what Jane Austen would have wanted.

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