For entrepreneurs looking to raise money, it pays to turn to their university alumni network

Journal Reports: Small Business In crowdfunding campaigns, it can be an advantage to be a woman Through Heidi Mitchell July 27, 2022, 4:00 PM ET A new study finds that female entrepreneurs who emphasize their gender raise more money than those who obscure it.

The Pros and Cons of Starting a Business with Your Spouse

Copyright ©2022 Dow Jones & Company, Inc. All rights reserved This copy is for personal, non-commercial use only. Distribution and use of this material are governed by our Subscription Agreement and copyright law. For non-personal use or to order multiple copies, contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

How to name a new company? Experienced entrepreneurs play on emotions.

New entrepreneurs want names that are simple and refer to their product or service. Illustration: Chris Gash Updated May 1, 2022 11:00 AM ET When it comes to naming a business, new entrepreneurs are all business, but experienced entrepreneurs go for guts. When coming up with a name for their first venture, entrepreneurs come up … Read more

How to name a new company? Experienced entrepreneurs play on emotions.

When it comes to naming a business, new entrepreneurs are all business, but experienced entrepreneurs go for guts. When coming up with a name for their first venture, entrepreneurs come up with a name that emphasizes what they do as a business, a practice called cognitive naming, according to research by Yuval Engel, an assistant … Read more