The Behaviors Agency Creates New Sharps TV Campaign Prolific North

The Behaviors Agency is behind the new television campaign for Sharps Home Collection.

The latest work shows the brand is moving beyond bedrooms and is supported by social, digital and in-store activities – also created by the Manchester-based agency.

The two companies have been partners for 13 years and this campaign started with a significant piece of research to understand audience behavior, and brand perception to extend to adjacent new categories and future trends in how we do our business. houses will use.

“As Sharps’ leading strategic partner, we have been on a truly exciting innovation journey with the brand. The TV commercial is the result of 3 years of development work to expand the range. We are really proud of the work. It’s a real demonstration of our enduring partnership with Sharps,” said Sue Benson, MD of The Behaviors Agency.

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