“We understand that the firearm used in the attack was manufactured by Daniel Defense,” the website said. “We will cooperate with all federal, state and local law enforcement agencies in their investigations.”
The company, founded by Marty Daniel, is now under the magnifying glass of politicians and activists seeking to change gun laws so civilians don’t have easy access to military-grade weapons.
CNN has contacted Daniel Defense for comment, but has not heard back.
Daniel Defense takes pride in building his own parts
After graduating from Georgia Southern University with a degree in electrical engineering, Daniel opened an overhead door and fireplace business. His firearms business started because a friend invited him to shoot his AR, the site says.
“Every shot he fired filled him with a satisfaction he had never experienced before,” the website says.
In the more than 20 years since its founding, Daniel Defense has marketed itself as a company that prides itself on making “almost every part it sells,” according to the website.
On its “corporate values” page, the company said that building their own parts “sets us apart from many industry players who basically assemble rather than build their products.”
NFL Wouldn’t Allow Daniel Defense Ad During Super Bowl
“I am responsible for their protection, and no one has the right to tell me how to defend them,” the man said in the ad in a voiceover. “So I chose the most effective tool for the job,” the ad ends with Daniel Defense’s logo.
Though it never aired during the Super Bowl, Marty Daniel turned the rejection into an avalanche of attention.
“The majority of Super Bowl fans have the same values that we have at Daniel Defense, which is that we believe in protecting our families,” Daniel told Fox News at the time.
Gun control activists claim the company is targeting younger customers with nods to pop culture and video game icons. At the same time, Daniel seems to be focusing his comments on older Americans and gun control.
But the company has withdrawn from the spotlight after the Uvalde shooting.
“Daniel Defense is not attending the NRA meeting because of the horrific tragedy in Uvalde, Texas, where one of our products was criminally abused,” Steve Reed, the company’s vice president of marketing, said in a statement. “We don’t think this week is the right time to promote our products in Texas at the NRA meeting.”
The company’s display was replaced with a popcorn cart and baked potato stall.
David Goldman of CNN contributed to this report.