What they are, what they cost?

The Columbus area is seeing a boom in boutique fitness centers that focus on specialized classes rather than weight lifting.

Companies like Orangetheory Fitness, Pure Barre and Cyclebar are suitable for customers who don’t mind paying a little more to exercise with others.

Such studio classes are becoming increasingly popular, said Pam Kufahl, director of content at the fitness market research group Club Industry, and Andrew Fawcett, president of Columbus Fitness Consultants.

Kufahl said millennials and older customers are driving the trend, while Gen Z is more interested in strength training.

“What I’m seeing from the younger generation … they want to be proactive about their health and find alternative ways to solve their problems,” Fawcett said. “I’ve seen them exercise more in the last 10 years.”

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