Why the Internet Thinks Taylor Swift Will or Won’t Perform on the Super Bowl Halftime Show


Taylor Swift fans became convinced on Friday that the superstar would headline next year’s Super Bowl halftime show after an Apple Music announcement, an impending album release and conflicting reports citing classified sources. .

Key facts

Apple Music announced at midnight on Friday, it took over from Pepsi as the halftime show sponsor; Swift is known for leaving cryptic, Easter egg hints on her upcoming projects and her new album midnight will be published on October 21.

While Swifties shared theories about the performance on social media, Variety reported a list of reasons why the Apple News acquisition could mean a Swift halftime show, ending the story in a friendly manner with “and finally, three sources close to the situation tell Variety that it happens.”

Variety noted that performing during the halftime show could be a well-timed promotion for mightnightsas well as a potential tour that could follow the album’s release.

The report also claimed that Swift’s advertising deal with Coke could have prevented her from running a Pepsi-backed show, making the upcoming halftime a perfect opportunity for her to take the stage.

In response, TMZ dropped an exclusive report, citing “sources of direct knowledge” saying that “Taylor will NOT be performing at Super Bowl LVII in Arizona.”

People also reported that Swift is not scheduled to perform.

Swift, Apple Music and Jay Z’s Roc Nation — who signed a multi-year deal with the NFL in 2019 to step up halftime shows after criticism of the league’s treatment of Colin Kaepernick — have not commented on the rumours.

key background

Since Roc Nation started producing the halftime shows, the main actors have been almost exclusively people of color: Jennifer Lopez and Shakira in 2020, The Weeknd in 2021 and Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Eminem in February’s LA Rap Celebration. pepsi announced in May, it ended its 10-year sponsorship of the halftime show.


Swift announced midnight would come while receiving an award at the Video Music Awards last month. The album consists of 13 songs – her special song – that “tell stories of 13 sleepless nights across my life.” Swift launched a TikTok series this week to announce the song titles on the album, with the first track being No. 13, “Mastermind.”

What to watch out for

Super Bowl LVII will be held on February 12 at Arizona’s State Farm Stadium. The announcement of last year’s halftime show was made on September 30, meaning this year’s headliner could be announced soon.

Forbes Rating

$570 million. That’s how much Swift is estimated to be worth in June Forbeswhich puts her at number 48 Forbes’ list of America’s richest self-made women, and No. 25 on Forbes’ list of the highest paid entertainers in 2022.

Read further

Taylor Swift Announces New Album ‘Midnights’ During MTV VMA Acceptance Speech (Forbes)

Man arrested for entering Taylor Swift’s Manhattan apartment building (Forbes)

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